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Dec 14, 2009
Betawave Extends Its Reach With Online Moms by Adding JuiceBoxJungle as Latest Publisher Joining the Brand Marketer Network
SAN FRANCISCO, CA - December 14, 2009 - Betawave (OTCBB:BWAV), the online media network that delivers highly attentive audiences to brand marketers, today announced JuiceBoxJungle has joined Betawave's network as its newest publisher. JuiceBoxJungle is a new media network that uses ... more »
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Nov 23, 2009
Betawave Appoints Mark Oltarsh as New Chief Revenue Officer
NEW YORK CITY, NY - November 23, 2009 - Betawave http://www.betawave.com/ (OTCBB: BWAV), the online media network that delivers highly attentive audiences to brand marketers, today announced the appointment of Mark Oltarsh, former Vice President and Group Publisher of Bauer Publishing's In ... more »
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Sep 9, 2009
Betawave Speaks at Advertising Week 2009 and Roth Media Investor Event
September 9, 2009 - Betawave Corporation (OTCBB: BWAV, www.betawave.com), a media company that delivers the most attentive audiences online to brand marketers, is announcing its speaking engagements for the month of September. Advertising Week 2009 In the first of its kind, Betawave will be ... more »
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Aug 14, 2009
Betawave Corporation Reports Second Quarter 2009 Financial Results
SAN FRANCISCO, CA - August 14, 2009 - Betawave Corporation (OTCBB: BWAV, www.betawave.com), the first attention-based digital media company, with a domestic reach of over 32 million unique users per month,* reported its results for the quarter ended June 30, 2009 today. Company ... more »
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Jul 1, 2009
For the Love of the Game
Gaming may well be the best brand medium in history. Games are a most unlikely modern medium -- one where consumers willingly spend huge sums of time, are relaxed, focused and eschew multi-tasking, and one where consumers are open to interacting with brands. Games are magical. For any ... more »
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May 12, 2009
Betawave Corporation Reports First Quarter 2009 Financial Results
SAN FRANCISCO, CA - May 12, 2009 - Betawave Corporation (OTCBB: BWAV, www.betawave.com), the first attention-based digital media company, with a domestic reach of over 30 million unique users,* reported its results for the quarter ended March 31, 2009 today. The company’s continued ... more »
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Mar 31, 2009
Betawave Corporation Reports Fiscal Year 2008 Results and Reports a 270% Increase in Total Revenues Compared To Prior Fiscal Year
SAN FRANCISCO, CA - March 31, 2009 - Betawave Corporation (OTCBB: BWAV, www.betawave.com), the first attention-based digital media company, with a domestic reach of over 25 million unique users*, reported its results for the year ended December 31, 2008 and announced a 270% increase in total ... more »
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Feb 26, 2009
Why BetaWave Has Madison Avenue's Attention
After a decade of experimentation, companies have yet to find a reliable way to burnish their brands online. Research shows barely more than 1 in 1,000 people click on banner ads. What's more, they rarely hang around long enough to absorb a brand message. Former Madison Avenue hotshot Matt ... more »
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Jan 19, 2009
Up Next: Attention-Based Media
An impression shouldn't be called an impression if it doesn't make one. To date, digital media companies have generally competed with traditional media on the basis of reach. And in mimicking that model, digital media has underplayed the very magic that makes the digital world special: ... more »
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Jan 19, 2009
Under Matt Freeman, GoFish is Reborn as Betawave
NEW YORK (AdAge.com) -- When Matt Freeman left the CEO post at Tribal DDB last year to helm GoFish, the first thing many of his colleagues in the ad industry wondered was, "GoWhat?" And rightfully so. The tiny company's stock trades on the OTC Bulletin Board for 20 cents, and its pedigree ... more »
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Jan 19, 2009
GoFish Morphs Into Betawave
An announcement that GoFish Corp. is changing its name to Betawave in order to shift its emphasis to attention-based engagement metrics is expected today. Matt Freeman, 39, who joined digital media and entertainment company GoFish in June, remains CEO of Betawave. Company headquarters will ... more »
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Jun 5, 2008
Matt Freeman Quits Tribal DDB for Top Job at GoFish
NEW YORK (Adage.com) -- Matt Freeman, the executive who was handpicked a decade ago to build the Omnicom Group digital network Tribal DDB, is stepping down as the agency's CEO to head up GoFish, a publicly traded digital ad network. During his time at Tribal, Mr. Freeman built the network ... more »
