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Mar 1, 2010
Rhythm NewMedia Serves A Vid While Your App Loads
ADOTAS - I can feel the seconds of my life ticking away as my favorite app loads. I can't help thinking, I could be watching an advertisement right now. A video ad! Fortunately mobile video ad network Rhythm NewMedia has me covered through its new monetization and advertising SDK for iPhone ... more »
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Mar 1, 2010
Rhythm NewMedia Announces iPhone Application Monetization and Advertising SDK
MOUNTAIN VIEW, CA, March 1, 2010 -Rhythm NewMedia, the leading mobile video ad network, today announced its monetization and advertising SDK for iPhone applications. Extending Rhythm's popular RAMP (Rhythm Advertising Media Platform) interactive video and display ad units, the RAMP SDK ... more »
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Jan 28, 2010
Selling The IPad To Ourselves
Whenever you hear an ace pitchman like Steve Jobs start a presentation promising something "magical," you know that he's probably about to overreach what he actually believes is true about the product. And then, within minutes he pronounces the "magic" of "having the whole Web site in the palm ... more »
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Dec 23, 2009
Internet Marketing 101: Why marketers need mobile video
Heads up, marketers, mobile video may still be in the adoption phase but you need to be on-board and in the medium. Experts estimate that mobile video will explode over the next five years as consumers adopt smartphones, as smartphones get even smarter and mobile devices are used by the ... more »
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Dec 17, 2009
Rhythm NewMedia’s Smartphone Video Ad Network Growing Rapidly
MOUNTAIN VIEW, CA, December 17, 2009 —Rhythm NewMedia, the leader in mobile video advertising, today announced the rapid growth of RAMP—its smartphone ad network. RAMP (Rhythm Advertising Media Platform) has already reached hundreds of millions of unique impressions to mobile TV smartphone ... more »
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Dec 17, 2009
Rhythm NewMedia Updates Mobile Advertising with Brand Building
MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say: MobilizedTV: Against the backdrop of Google’s acquisition of AdMob, how would you characterize the ... more »
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Dec 15, 2009
Mobile Video Advertising Market Shows Strength
Mobile video advertising is showing strength, benefiting from consumer adoption of the "mobile Internet," strong growth in video-capable smartphones and improving availability of high-quality content for mobile devices. I gained further insight on the mobile video ad opportunity in a ... more »
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Nov 19, 2009
Mobile Video Advertising: The Awkward Teen Years
Newly gold-plated by Google, mobile network AdMob got us all thinking about mobile video advertising this week. The company announced a video ad unit that is promising more interactive bells, whistles and gee-whizzes than the content it is made to underwrite. Which is fine, I guess, if you can ... more »
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Aug 18, 2009
Not A Myth To Bust: Discovery Channel Hits The App Store
Discovery Communications has released a Discovery Channel application on the iTunes App Store (link to the program), bringing heaps of video content produced by the popular non-fiction media company to the iPhone and iPod Touch. In addition to video clips, the app also boasts a collection of ... more »
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Jul 14, 2009
Rhythm’s Apps Getting Noticed on the iPhone App Store
In a megastore as big as Apple's iPhone App Store, the secret to success is getting noticed. With more than 65,000 apps in 20 categories, app developers have come up with different strategies to accomplish that. One focus is getting on Apple's ranking lists, which people regularly comb ... more »
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Jun 19, 2009
MobileBeat 2008 Nomination for Rhythm
The countdown to MobileBeat2008 continues. Today we're adding nine companies to the list of nominees for best mobile company. They've been selected by an internal VentureBeat panel of experts that evaluated dozens of write-in candidates over the past couple of weeks. Our panel has kept the ... more »
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Jun 17, 2009
Fox and Rhythm team on 'Family Guy' Application
Homicidal "Family Guy" toddler Stewie is bringing his wicked ways to the iPhone. Fox Mobile Entertainment has launched its first-ever commercial application, a "Family Guy"-themed app for the iPhone. The "Freakin' Sweet Family Guy" app will include up to 20 show clips, as well as the ... more »
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Mar 31, 2009
CBS Mobile Launches "Entertainment Tonight" Application Free For iPHONE and iPOD Touch users
CBS Mobile and Entertainment Tonight announced today the launch of its free "ENTERTAINMENT TONIGHT" application, bringing the latest entertainment news headlines to iPhone and iPod touch users. Through these new mobile offerings, the #1 entertainment news magazine show "Entertainment Tonight" ... more »
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Mar 19, 2009
MTV Taps Into Mobile Wave with Rhythm NewMedia
Iconic American companies - ranging from the brick-and-mortar to the Internet-based - are paying more attention to their mobile offerings, often partnering with start-ups to reach on-the-go customers. "We want to move with this fast-moving tide," said Douglas Brown, senior vice president of ... more »
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Feb 26, 2009
Rhythm’s iPhone Video Apps Shine
I am just about ready to toss the damn plastic guitar and the bloody "Rock Band" game it came with through the frickin' 60-inch Sony HD display that is taunting me with my failure. Until I realize, this is a 60-inch Sony HD display. What am I, crazy? Just frustrated and...wait for it... ... more »
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Jan 21, 2009
Fox Searchlight uses Rhythm’s vSNAX for Mobile Video Ads
Fox Searchlight's "Notorious" movie has launched a multichannel mobile campaign to promote the release of the film, which is based on the life of the rapper Christopher George Latore Wallace, popularly known as Biggie Smalls. The Hyperfactory is the agency that handled the mobile initiative. ... more »
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Oct 28, 2008
Mobile Marketing Association Announces 2008 Global Award Finalists, Rhythm’s vSNAX Videos Selected as Innovation Finalist
New York; London, UK; Singapore and Sao Paulo, 28 October 2008 - The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA's Fourth Annual Global Mobile Marketing Awards ... more »
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May 29, 2008
Ad Funded Music Videos with Rhythm
It's still far from clear if consumers are so desperate to access music on the move that they will pay a premium for it. Mobile's unique selling point is that fans can download music wherever they are, but the case for this model was weakened this week following IPC's decision to pull its ... more »
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Oct 1, 2007
Top brands reach more than 1 million customers on 3 UK with highly targeted mobile video ads
LONDON, October, 2007 - Today 3 announced more than one million customers have registered to use its free-to-access mobile video service powered by Rhythm New Media. Adoption has been rapid, and in only six months, more than one quarter of 3's growing user base have registered for this new ... more »
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Jun 22, 2007
3 hits six million views of ad supported mobile content
3 has announced that its ad-funded mobile video service, which went live in April this year as the first of its type from UK operator, has already seen over 6 million streams of video content from 3 customers. The success of the service, which wraps demographically targeted advertising around ... more »
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Jan 17, 2007
Companies Vie For Ad Dollars On Mobile Web
A company called AdMob Inc. opened for business in January 2006 as a middleman for ads displayed on mobile-phone screens. A year later, it has distributed ads nearly a billion times, attracted big-name venture-capital funding and enlisted talent from the likes of Yahoo Inc. and Google Inc.'s ... more »
